Brand Design of Tableaux
This project is an exploring new branding design.
Corporate name: Tableaux Films Inc.
Brand name:Tableaux
Stakeholders: Consumers, media (film critics and business reporters who follow film/entertainment companies), employees, movie exhibitors (includes companies who own movie theatres, online channels, television and cable networks), the overall film industry.
Competitors: Miramax, Entertainment One, Alliance Atlantis, Imagine Entertainment, Serendipity Point Films, Touchstone, New Line Cinema, DreamWorks SKG, many others.
Positioning and attributes
Entertaining art
Our canvas is the screen, our palette is life. Tableaux is committed to creating
provocative, intelligent movies that entertain. We will partner with the brightest and most talented artists, writers, directors, actors and others to create movies that will be seen as iconic and classic movies of their era.
Key attribute: Artistic
Valued attributes: Smart, Classic, Sophisticated, Individualistic
Tablestake attributes: Trustworthy, Dynamic, Professional, Entrepreneurial
Background
Despite, and maybe because of new technologies, movies are still a viable business. Most of the large studios are geared to large blockbuster features and it is a challenge to have motion pictures that are both intelligent and entertaining made.
Tableaux will be a new independent film company, dedicated to making quality movies that will vie to be serious contenders for awards at the Academy Awards, Cannes and other prestigious film festivals around the world. Proscenia will work with leading directors, screenwriters and well-known and respected movie stars to create entertaining works of art that will stand the test of time.
The feature films and full-length documentaries will target an audience 18-65, recognizing that the 18-30 segment is the largest film-going group, while not alienating the older audiences.
Logo Design Ideas
The Dolphin symbol is unique. And because dolphin is one of the best friends of human in nature, it can represent trustworthy and smart to the clients. The orange colour means full of energy, youth and can be stand out from other film companies. Both of them can show the valued and key attributes: smart, classic, individualistic and artistic. The outlines can emphasize the shape and the white spaces as the film canvas. Serif typeface used in the company name can communicate the classic concepts to the viewers. And the orange colour can show the energy, friendly, and special of this start-up company.
